Carnegie Hall

After more than two years, we are excited to share a new visual identity that captures the magical history and visionary spirit of Carnegie Hall in a way that also unifies our diverse programs, is flexible enough to speak to a range of audiences, and is distinctive enough to stand the test of time.

At the ceremonial laying of the cornerstone in 1890, Andrew Carnegie proclaimed that his Music Hall would be “built to stand for ages.” Successfully producing quality steel quickly and inexpensively, he pushed the industry forward as his beams and girders accelerated the development and proliferation of skyscrapers. By 1897, Carnegie’s mills produced nearly 50% of all the structural steel in the United States.

Carnegie steel has undergirded the Hall throughout various phases of its development. The steel was the finest quality of the day, which has enabled the building to evolve and expand for more than 130 years. During the most recent renovation of the Studio Towers, completed in 2014, a beam was uncovered that had been embossed with the Carnegie moniker—proof that Andrew Carnegie was right all along.

Our new monogram takes inspiration from the embossed lettering on this steel beam.

Credit: Nkeiru Okoye’s “Dancing Barefoot in the Rain,” performed by William Chapman Nyaho on his album “Kete” (MSR Classics).

Photo: Steel beam by Ardon Bar-Hama.